CaBa Industrie participated in the last two years in numerous internationalization activities, aimed at promoting the commercial development of the company on selected foreign markets.
Specifically, the company took part to several international fairs relevant to the agricultural machinery sector, such as EIMA, Fieragricola and the International Fair in Novi Sad, Serbia. Serbia, along with Kazakhstan and Canada have been at the center of internationalization activities, as the result of a very thorough preliminary market analysis, which has made it possible to identify these three countries as target markets.
In addition to participating in fairs and business groups supported by Italian Trade Agency, the company has made itself known on the target markets through targeted communication campaigns and production of information material suitable to attract the interest of farmers and local retailers.
Fundamental in this internationalization project was the support of the European Union through the regional call for the internationalization of SMEs, financed by POR-ERDF 2021-2027 funds, without which we could not have carried out all the activities we did.
The results of the internationalization project were a greater knowledge on the part of the company of the target markets as well as a positioning – in terms of knowledge and image – of CaBa Industrie and its products on international markets.
